[{"data":1,"prerenderedAt":56},["ShallowReactive",2],{"gql:data:5sgVyE_Djmw09GoqTKd0f537LpwfBAwyE_LhjuhOgM8":3},{"portfolioItem":4},{"id":5,"title":6,"slug":7,"websiteUrl":8,"launchDate":9,"servicePackage":10,"clientIndustry":13,"projectTechnologyFeatures":16,"caseStudy":29},"cmmy72h08te8z07l3lerkjihs","Ashwater Films","ashwater-films","https://ashwaterfilms.com/","2025-09-26",{"name":11,"slug":12},"SEO Tune-up","seo-tune-up",{"name":14,"slug":15},"Creative","creative",[17,20,23,26],{"name":18,"slug":19},"WordPress","wordpress",{"name":21,"slug":22},"Elementor","elementor",{"name":24,"slug":25},"On-Page SEO","on-page-seo",{"name":27,"slug":28},"Technical SEO","technical-seo",{"mockupSlideshow":30,"clientLogo":31,"supportingImages":37,"theImpact":49,"projectSummary":51,"projectOverview":53,"myApproach":54},[],{"id":32,"width":33,"height":34,"altText":35,"url":36},"cmmy71wimtdgf07l34gpqvfz0",3600,1200,"The Ashwater Films logo","https://eu-west-2.graphassets.com/ArmN0FQCgQUWLsdMZQplZz/output=format:webp/cmmy71wimtdgg07l3k5gsap2g",[38,45],{"id":39,"width":40,"height":41,"caption":42,"altText":43,"url":44},"cmmy8m2mivnss07mmdrv9fd99",1920,823,null,"A line graph showing the increase in Google impressions for the Ashwater Films website for the keyword 'indigenous film production company' following Jack Christian's SEO tune-up on the site","https://eu-west-2.graphassets.com/ArmN0FQCgQUWLsdMZQplZz/output=format:webp/cmmy8m2mivnst07mm59cbn57i",{"id":46,"width":40,"height":41,"caption":42,"altText":47,"url":48},"cmmy8m2pkvcm307l3t9m0oxj4","A line graph showing the increase in Google impressions for the Ashwater Films website for the keyword 'indigenous video production' following Jack Christian's SEO tune-up on the site","https://eu-west-2.graphassets.com/ArmN0FQCgQUWLsdMZQplZz/output=format:webp/cmmy8m2pkvcm407l3vp3cvzel",{"html":50},"\u003Cp>Within a matter of weeks, Ashwater Films was ranking on the first page of Google for keywords like 'Indigenous-owned video production company' and 'indigenous video production'. Ranking on the first page of Google has helped to elevate them as a leader in the space and lay the foudnations for future SEO growth on more competitive search terms.\u003C/p>",{"html":52},"\u003Cp>When Seth Godin talks about marketing, he often talks about focusing on finding "your people" rather than every person. That is the approach we took with Ashwater Films' SEO tune-up.\u003C/p>\u003Cp>Focusing on Ashwater Films as one of the leading Indigenous-owned video production companies in Australia gave us a highly-specific niche to gain traction in a saturated wider market.\u003C/p>","Using Ashwater Films' highly-specific niche as a foothold to get early SEO traction and lay the foundations for future growth and increased reach.",{"html":55},"\u003Cp>We took a two-pronged approach. Our primary focus was to optimise the website content for a few low competition keywords we could start ranking for quickly. The second was a Technical SEO audit to make the site feel faster and more responsive to users.\u003C/p>\u003Cp>For our On-Page SEO work, we focused on keywords like 'Indigenous-owned video production' and 'Indigenous video production' as low competition keywords to help the site start ranking quickly. As indigenous representation is a core part of Ashwater Films' values, leaning into these keywords helped double down on helping "their people" find them through search.\u003C/p>\u003Cp>On the Technical SEO side of things, we did a deep dive into the site's core web vitals and overall performance. As with many Elementor sites, \u003Ca target='_blank' title=\"https://ashwaterfilms.com/\" href=\"https://ashwaterfilms.com/\">ashwaterfilms.com\u003C/a> had become slow and cumbersome over time and needed a full performance tune-up. This not only reflects well for search engine rankings but also for the overall user experience.\u003C/p>",1781674289420]